NOW is the Best Time to Build Your Professional Network

In my line of work, I am frequently asked by students, alumni, and friends how to effectively build professional networks. There is no secret sauce, magic formula, or quick shortcut to get to where you want to go. These, however, are some of the principles that have shaped my philosophy about networking.  

Start today
So many people regret that they have not taken time to build new professional contacts or lament how they have not leveraged LinkedIn. A Confucian scholar advised, “Don't wait until you’re thirsty to dig a well”. Your professional network does not build itself overnight, but it is never too late to start. The best time is always today. Just like putting small, consistent payments into a mutual fund will compound returns over time, the same goes for a steady, disciplined approach toward making professional connections grow your network's size and value over the long haul.
Opportunity looks a lot like hard work
I have never dug a well in real life, but I imagine it is back-breaking work. While nowhere close to being as physically taxing, building your network is work that requires discipline, time management, research, and judgment. It seems so overwhelming that many people never even start. I recommend taking small steps at first: schedule one new informational interview a month; set aside 30 minutes to work on your LinkedIn profile; attend a professional development workshop; or research a new career interest. The more consistent you are in establishing these habits, the more natural they will be over time.
Be online, but also show up in-person
The internet and social media have opened up an entire new frontier of networking possibilities. We can share career advice through blog posts or 140-character tweets. LinkedIn has been instrumental in expanding my professional network and keeping me connected with valued colleagues. Most people and organizations are literally just a Google search away. While having strong interest and involvement in these online platforms will benefit your career path, do not forget the symbiotic value of combining these efforts with real human interaction. Your actions online can be complemented by face-to-face informational interviews, thoughtful listening during networking events, or in-person inquiries at company information sessions or job fairs. Woody Allen said, “80% of success is showing up.” Remember to take advantage of all the virtual and in-person opportunities where you can “show up” in a positive light.
Be sincere, be prepared, say thank you
None of us enjoy feeling like stepping stones or a means to an end. When networking, be respectful of other people’s time and be curious about their career paths. Think of each interaction as sincere relationship building, not a transaction. Have a conversation, not a sales pitch. Don’t ask for jobs. Be present and listen. People generally will give advice freely if you approach them with sincerity and clear intentions. When asking for an informational interview, already have in mind the career areas you want to explore and the key topics you’d like the other person to talk about. Do your research beforehand. Being vague or meandering during the conversation is not helpful and will be a waste of time for all involved. At the end of the day, remember to say “thank you.” It is amazing how many job seekers and networkers forget to do this. Each little gesture of sincere gratitude will strengthen your network in the years to come.