JOB Opportunities at NAFASI ZA KAZI TIGO , JUNE 2017
Tigo Rwanda is part of a global telecommunications company-
Millicom with presence in Africa and Latin America. Launched in 2009,
we are the second largest telecommunications company in Rwanda, offering
GSM, 2G, 3G and 4G as well as mobile financial services under the Tigo
brand. Are you up-to-date, exuberant, open-minded, passionate,
commercially astute and committed to marketing efforts that deliver
commercial results, then join our team today as the;
POSITION: Head of Marketing
REPORTS TO: CHIEF COMMERCIAL OFFICER
JOB PURPOSE:
The Head of Marketing will be responsible and accountable
for segment marketing, brand and marketing communication trade marketing
and marketing effectiveness. Principal accountability and measurement
of success will be on achieving set objectives on brand equity score,
net promotor score and marketing contribution to product penetration,
segment growth, overall revenue and transaction delivered.
KEY RESPOSIBILITIES
MARKETING MANAGEMENT
Translate annual business plan into annual marketing plan
with clear and measurable marketing programmes across segments, products
and brand building.Define, own and manage the annual marketing budget
with strong emphasis on Return on Marketing Investment (ROMI) and
marketing effectiveness.Inspire and lead the segment marketing team and
marcomms team in the execution of planned campaigns as per the marketing
roadmap.Drive greater end-to-end alignment with commercial teams in
launching / re-launching products/propositions/initiatives roadmapBuild
and Manage an Annual Media PlanPerform all managerial HR tasks in
accordance with Tigo People Policies
BRAND BUILDING
Be the chief custodian of the Tigo brand in Rwanda with
responsibility for the development of all Tigo brand communication
assets and KPIs;Manage a fully functioning in-house creative team and
all external agencies, ensuring all assets are aligned to Tigo brand
design & equity objectivesRegularly monitoring of brand tracker
scores, and setting action plans to set targets and KPIsWorks to ensure
synergy between Brands and corporate communications team to ensure
single message communication across platformsResponsible for the
management of creative agencies and Media Agencies;Analyze
product/service performance and prepare market feedback report
TRADE MARKETING & SALES ENABLEMENT
Own the trade marketing and sales enablement strategy
driving the best visibility for Tigo Cash in Rwanda.Collaborate with
Sales team in developing an executable trade marketing and sales
enablement plan with clear metrics.Manage the deployment of POSMs across
all customer touch points.Develop, maintain and execute a plan for
experiential activities focusing on consumer education and engagements
including roadshows and other activations.Own the trade channel
communications input in all product marketing campaigns.Review and
revamp a catalogue of POS items and collaterals focusing on innovation
and cost-effectiveness.
MEDIA & CAMPAIGN MANAGEMENT
Work with consumer insights, Media Team, Brands team and
regional marketing team to develop annual media plans and
KPIsCollaborate with Supply Chain in all media buying contract
negotiationsDetermine the most effective media mix for Tigo Rwanda with
consideration for an effective utilization of paid, earned and owned
media.Continuously analyze of media landscape and competitors media
activities for feedback to marketing team
LEADERSHIP & TEAM MANAGEMENT
Exemplify Tigo brand, culture and values and instill these
in the teamProvide tactical guidance and strategic direction to the team
and ensure that staff have clear roles and are executing to an
excellent standardCascade goals, motivate and manage team performance
(set objectives and KPIs, maintain frequent updates and review meetings,
assess and address performance issues)Ensure that the team is equipped
with adequate and appropriate resources for the execution of the
strategy
QUALIFICATION AND EXPERIENCE
University degree in Administration, Economics, Marketing
or Social Sciences;Master’s degree will be a plus;7+ years relevant
blended B2C/B2B marketing experience in relevant industries;5+ years’
experience in team leadership and management.
CORE COMPETENCIES
Effective project management, organization and leadership
skillsCreative, analytical and critical thinking abilities with an eye
for detailLead cross-functional team to undertake marketing
activitiesExcellent presentation, oral and written communication
skillsAbility to work under pressure and time constraintsComputer
literate and tech savvyAbility to work effectively with a wide range of
cultures in a diverse community;Willingness to travel to ensure smooth
take-off of all marketing activities across the country;Excellent
interpersonal skills
HOW TO APPLY:
If you believe that you are the right candidate
for the above position, please follow the link below to submit your
Application letter& CV.
Direct Link: https://MillicomUniversity.csod.com/ats/careersite/jobdetails.aspx?site=1&c=millicomuniversity&id=745
Deadline for Submission: Friday June 30, 2017.
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